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WeCookier’s Express #0012 Worth Celebrating!
April 27, 2022
2 Things worth celebrating in May:
Those 2 yearly things are:
-Mother’s Day -Graduactions
For most of us, no matter our age, our mothers are our world.
I’ll take this time to give a big early shout out to all of you, as mothers, who have given so much of your life and all of your love to your children. Bless you.
Yep, it’s that time of year already. The buzz of graduation is in the air again.
For us cookiers, it gets pretty harried with long hours in the kitchen and all-nighters. But hey, it’s a WeCookier’s dream right?
During this time, it’s important to take a little time out for YOU.
Here’s a few ways to de-stress in only 5 minutes:
-take a spoonful of honey. It has compounds that help fight anxiety.
-chew on some gum. This is also proven to fight anxiety.
-apply a cold wash cloth on your wrists and behind your ears where major arteries run. Cooling them can calm the entire body.
- remember to laugh, it’s always de-stressing!
Today's Highlights1. newest site pages 2. graduation cookie cutter flips 3. graduation theme cookie inspo 4. business sense 5. quick business tips
Newest Site PagesReady for some new pages at WeCookiers.com?
1. Sugar Cookie Decorating Ideas
This page offers you 6 different ways to glean inspiration for cookie ideas. .
2. Cookie Cutter Flips
On Pinterest,I have a growing board just for cookie cutter flips. Check it out along with all my other boards!
3. Royal Icing Tips
This page gives all kinds of hints and tips about royal icing. I divided it into 4 easy sections. Be sure to grab the free downloadable/printable list. It’ll really come in handy for you!
Graduation Cookie Cutter Flips1. upside down squirrel to ‘Grad’
2. dinosaur to ‘Graduate 2022’
3. sign cutter to books, diploma, cap
(Sorry, if you have an email with just html, you will not be able to see the photos).
More Graduation Theme Cookie Inspo.
Business Sense: marketing yourself1 Celebrate lesser known holidays and events. They can be fun, cultural, you name it. Use your imagination and get people involved.
Offer a free cookie or discount on a dozen cookies with the theme for that holiday or local event. Be sure to promote it on your social medias. If you want to find every holiday imaginable, to the website: nationalholiday.com
2 Do you have a brick and mortar place of business? If so, offer a space out for people to have parties. Birthday parties, Mary Kay, Tupperware, or simply private meetings. Of course, you would do it on off-hours.
However, as I’m writing this, I’m thinking birthday parties might couple nicely with your cookie shop if it’s in a designated area. That could really help drum up your business on that day?
3 Have a friend or family member take their phone and video you while they interview you. Answer questions and take a tour of the behind the scenes to making cookies. Start to finish on making and decorating cookies are effective ways to show customers that they take a lot of time to make.
Quick Business Tips1 If you can only take on so many orders a month, make a digital calendar that has big x’s on certain dates that are not available. Post this on your facebook business page. This gives a sense of urgency to those who see it at the same time, making your own schedule less hectic.
2 Whenever you use a cookie cutter, take a moment to study it at every angle. Could it be flipped to something else? If so, you may have just saved yourself a little money by not having to purchase one later. Make sure you take a notebook and catalog it.
3 Can airbrushed cookies be placed in the freezer? Yes! When freezing cookies with piping on them, you need to put them in an airtight container and freeze them. When taking them out, let them come to room temperature before opening the container. This is hugely important. If not, they will splotch and bleed colors.
However, with only airbrushing (no piping), say mermaid scales with multiple colors, you can take them from the freezer and open the lid immediately. Again, that’s my experience with using only my recipe. I can’t speak on other recipes.
I’m a firm believer in doing your best in everything and over-delivering to your customers.
This is a great quote from Pepper Blair:
“Doing is fine. Doing well is even better.”
See you next month!
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