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WeCookiers Express, #0029 oops, updated flips
September 26, 2023

Looking to evoke howls in the moonlight?

Great! I've put together a cemetery full of spooktacular suggestions.

Cookie flips? Yep, you'll see the cookie disguises below. Don't get tangled in the web of mirroring mine, though feel free to, use your imagination for a quicksand of ideas!

I'll not plague you with more words, let's get straight into the party...

Today's Highlights

1. newest pages at 2. your question, my answer 3. cookie cutter flips #29 4. decorated cookies for Halloween inspo photo 5. business sense 6. quick business tips

Newest Page at

I know it's not wedding season, but I've been having an uncommon amount of wedding cookie orders. Soo...

Wedding Sugar Cookies--this page makes clear everything you need to know about selling wedding cookies: price, bulk or individual bagging, using deep or dark colors, AND...a new free download! Video included

Wedding Sugar Cookies

I also have been making a lot of videos in the last month on YouTube. Here is the one taking 2 cake cutters and decorating them 12 different ways...
12 Wedding Cake Cookie Designs

If you haven't already, make sure to subscribe to my YouTube channel to catch all my releases. I've made it a priority to publish 2 times a week, usually Wednesdays and Thursdays.

WeCookier's YouTube

If you missed it last time, here is a link to grab all the freebies and put them in your bag of treats.

It's a list of all the freebies I have so far on!

Free Virtual Scavenger Hunt

Your Questions, My Answer

Q: Why should I charge more for wedding cookies?

A: That's a good question. Many details go into the answer, so I'll refer you to my page which covers that concern. You'll soon learn why.

Wedding Sugar Cookies

Cookie Cutter Flips

upside down pill bottle or tombstone: fault line or barrel cake

baby rattle to pumpkin sucker

baby rattle to upside down carmel apple

Sorry, if you have an email with just HTML, you cannot see the photos.

I am starting to make the video for each of the newsletter flips. This video will be up this week on the cookie-cutter flips page.
(tap the image to go to my Cookie Cutter Flips page)

Decorated Cookies for Fall Cookie Inspo

How about these inspiration cookies to rattle your chain? Watch for the video on my YouTube channel! It'll be up this week!

Business Sense: marketing yourself

1. This first one may seem odd, but let me explain...

You need to get the book by John Kremer, "1001 Ways to Market Your Books".

I have had the 6th edition for many years. I got it for marketing my husband's books. Let me tell you, I have used it over and again for all of my businesses (I'm not just a cookier). This copy is old and has 700 pages! He republished a couple of more newer ones.

Why am I sharing this? Well, when you start reading it, creative juices start flowing even though it's for books. OH, THE IDEAS that come for marketing your business! I use it all the time. Seriously. You can find it on Amazon--OR--search. I know has it for $4 or so. Hey, used books are good books (wink)

2. So you have practiced. You have a serious cookie business. However, you're not a fan of people always coming to your house. You want to work smarter, not harder, right? Here's a good one...

...have you thought about contacting places that carry high-end men's clothing? Are you serious, you ask? Well, yes. I know a couple of cookier people who have hooked up with the online stores to sell cookies. They get paid very well.

3. have you posted a poll for your customers on your Facebook business page? The holidays are right upon us. If you have a few ideas of cookies you want to make, go ahead and do sample sets with pictures. Poll your fans and see which ones they gravitate to the most. You might just have a sell-out!

Quick Business Tips

1. I'm sure you have heard of a 'target audience'. To connect with a customer, you have to speak their language. So if you are putting ads, posts, posters, etc. out there, who are you talking to? 20-30 year olds? 40-50? Older? Do they have kids? Are they grandmas? Men? Women? You get the idea. The first question is to you, who do you want to sell to? Make a fake person up. Answer all these questions and any more you can think of.

When you laser in on your perfect audience, they WILL respond.

2. Creating content for your customers/fans must be unique, shareable, and strike an emotion.

No doubt you have heard of this, and may already be ahead of me...

Do you have a unique idea for a cookie cutter that simply is not out there? Most anyone on Etsy will custom make you a cutter. Many will say it can't be made only for you because they want to sell it to others. Which is fine with me. Mike's Cookie Cutters on Etsy is amazing and super fast! What's nice is he charges only his typical prices. Nice, huh?

3. We can't have too many resources to help with our cookie businesses, can we? I'm including this link to a Facebook page you can join. It's not mine, but I saw it on another FB group, and that it is a new group.

It's called Cookie Cutter Identification (CCID) it'll be great when you have a cutter someone gives you and you have no idea what it is!

Cookie Cutter ID fb group

A thought from Pepper Blair:

"Going against the wind has this advantage: your dust won't cloud your vision."

Site Sell's Video Tour--get to know them!

Have a safe Halloween,


Pepper Blair on Pinterest

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