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WeCookiers Express, #0027 Be an angel
July 25, 2023

Decorated cookie platters


Decorated cookie platters are on the agenda this month. As you have come to know, I'm crazy about cookie platters, and so are my customers--double win!

As most cookie artists are gearing up for back-to-school themes, I decided to break off and do something different. I hope you don't mind. I do not like to do what the crowd does. That may or may not be to my demise!

August 22nd is 'Be an Angel' day.

I'm also a firm believer that kindness makes the world go 'round and a smile is contagious :)

With that in mind, I encourage you to be an angel on the 22nd. Kindness always returns to us!

I have a wonderful customer who said she needed cookies for neighbor thank you's and to do whatever I wanted. Since wood-looking cookies are so popular, and I had extra blank 4th of July platter cookies (I included in last month's periodical), I thought I would run with that. The inspo platter is below.

I'll be doing a video tutorial on how I made them later.

I'm excited to do a few of these up and give them away.

Today's Highlights

1. newest page at 2. your question, my answer 3. cookie cutter flips 4. 4th of July cookie inspo photo 5. business sense 6. quick business tips

Newest Page at

Sorry, I've been gearing up for a 'grand opening' for my new shop, "Gotta-Havs". It'll be a great shop but the journey there has been quite laborious!

If you would like to see what my 4th of July flag platter cookies looked like, tap this link. There's videos how to make the deep red and blues, along with the video on how to make the platter.

This is the platter design I used for the wooden cookies.

4th of July Cookies!

Your Questions, My Answer

Q: What if a customer wants a certain cookie and the cutter you have is less than 3"?

A: 3" to 3.5" are the normal size cookiers sell. However, what I do (some wouldn't agree), I always have made extra to compensate for the smaller one/s. For example, for each 2" cookie, I give an extra cookie.

As a business owner, you ALWAYS want to over-deliver. Not only does it keep them coming back to you, but you can never go wrong giving!

Best Sugar Cookie Recipe

My Supreme Royal Icing, get it here:
Supreme Royal Icing

Wondering what baking sheets I use and love? Best Baking Sheets

Cookie Cutter Flips

turkey leg to chubby bat

baby rattle to a guitar

tent to pool table balls and cues

Sorry, if you have an email with just HTML, you cannot see the photos.

(tap the image to go to my Cookie Cutter Flips page)

'Be an Angel' day Cookie Inspo

These are the wood-looking cookie platters I came up with. I will be adding the video to my site later and will give you the link when it's done. (Yes, I cheated, it's an edible image in the center).

Business Sense: marketing yourself

1. Make a printout with an image/s of your favorite/s decorated platter cookie. Since decorated platter cookies save the cookie artist considerable time for the same amount of moo-lah, it's to your advantage to push them out there. Make it a sales insert!

2. Printing your logo and business contact info on anything is expensive...unless you do it yourself! Order a stamp off Zazzle or Etsy with your business info (not cheap, but it'll last you a lifetime). When it comes, stamp balloons with it and blow them up. Go to the mall on a busy weekend and hand them out. Not just to little kids, but to young parents too. Afterall, they have kids who have birthdays every year, right?

It's parade and fair season, so take advantage with those balloons!

3. Since it is baseball season, if you know of a team player or parent of one, do up some baseball cookies and individually bag them. Hand them to each player, coach, and umpire after the game. Include a sticker of your contact info on the bag. They'll love you!

Quick Business Tips

1. I'm all about keeping a tight ship, everything in apple-pie order. But I am not perfect! Life happens, no matter my good intentions.

Organization keeps me balanced. When I'm not organized, it gets scary! I have been trying to train myself to do my business bookwork on the last day of the month. I tally up all receipts, including printing them off when I purchase cutters or supplies online. I add up expenses and total my profit.

It makes me feel empowered and ready to take on a whole new month. I know come tax time I'll thank myself!

2. You want to stay upbeat about your business, right? I have learned the hard way on this journey...don't take on orders that make you nervous or from people that are hard to work with. I have failed so many times at this. In July I have put my foot down though. My stress level has gone way down and I feel more energy. Stress is no good. We have to stay true to ourselves. ;)

3. I encourage you to branch out. Always be thinking about what you can do differently with decorating cookies. Develop a new technique no one has seen before. People go wild over something new and if it's a good idea or art, it will quickly go viral. It's hard, I know, but it's worth a shot!

Site Sell's Video Tour--get to know them!

As always, I'll leave you with a thought from Pepper:

"There is a respect reserved solely for calloused hands and aching backs."

I wish August to be an outstanding month for you!

All my best,


Pepper Blair on Pinterest

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