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WeCookier’s Express #0018 Hey, Turkey!
November 01, 2022
It's Nearly Turkey Time!
"What did the turkey say to the computer?"
Need fresh ideas for Thanksgiving sugar cookies this year? Of course, all we have to do is Google and come up with endless ideas. If you’re like me, it’s more Pinterest. I just had to throw in that joke as a lead-in, lol!
What are your sugar cookie plans for your customers? Have you thought of anything creative to wow them?
Remember, this time of year gets hectic fast. Keeping it simple not only helps you, but oftentimes, simplicity is refreshing. For instance, a pie like my inspiration photo below…or maybe just turkey cookies using basic shapes like the flips below.
Have you been over to WeCookier’s.com recently? If so, odds are you have seen a few changes. One of them is I now have affiliate links.
I am not an affiliate ‘marketer’ per sey. I will only share with you products I personally believe in and use in my own daily sugar cookie business.
If the products help me, then I want to share them with you. I will never get spammy with ads all over the site. As you have come to trust me, I respect you in return. I want you to succeed in this world of cookie-ing as I have.
Yes, I MAY get paid a very small commission if you click on the link and make a purchase. This simply helps to make all the great information I write and decorate for WeCookiers.com available for free to you.
Thank you for your continued support. You’re the best!
With that aside…
Today's Highlights1. newest page at WeCookiers.com 2. your question, my answer 3. cookie cutter flips 4. crazy-good coffee sugar cookies, inspo 5. business sense 6. quick business tips
Newest Pages at WeCookiers.comRoyal Icing Transfers
This page walks you through what are royal icing transfers, problems that could occur, how to make them, and where to buy them.
Your Questions, My AnswerI really want an airbrush system but I am so confused on which one to purchase.
A: I cannot speak on behalf of others, only on the one I have. It is the Pico projector. This page walks you through the details why I love it with the cons too. It’s been 4 years now and it hasn’t skipped a beat. That’s with using it virtually daily. It’s been worth its weight in gold for me. Here’s the link to my page on it with a video…
Cookie Cutter Flips
Here are some fairly simple shapes to use for turkeys if you do not have a turkey cookie cutter. Even if you do, hey, it’s nice to change it up a bit each year!
Circle with bottom cut off (a flower cutter is perfect also)
Candy corn/pie slice to turkey head
Click the image to be taken to the Cookie Cutter Flips page.
(Sorry, if you have an email with just HTML, you will not be able to see the photos).
Crazy Good Coffee Sugar Cookies, InspoOne thing I have been getting into lately are cookie platters.
What are they? Cookies that are made to fit together in a circle. They are arranged on the platter and handed to the customer (or given as gifts) that way. They can be found on Etsy by searching ‘cookie platters’. Don't you just love the airbrushed look? It gives such depth.
What is Thanksgiving without pie? I did a pumpkin pie for this, but cherry, blueberry, pecan, any works great! It’s all in the decorating!
Business Sense: marketing yourself1. No matter how busy I am with WeCookier’s online, I’m still addicted to custom orders in my physical area.
This week I posted photos on my fb business page of a couple of orders people made as thank you gifts (like dental office). I was genuinely moved by the kindness of these customers. In the post I let my followers know they were gifted. It brought in a slug of orders for others wanting to gift cookies. How special.
So neat how kindness travels!
2. Another word on those gifted dental cookies…anything that is funny people love. The dental cookies got so much play. The private messages about them blew me away. The point is, find something funny or amusing that catches attention and post them with lots of pictures!
3. I wanted to point this out. A lot of people do not realize it.
When you post on your business fb page, in order to get the maximum exposure, warm up the Facebook algorithm first.
Simply comment, like and share on your friends’ posts for about 5-10 minutes. Make your post. The 2nd part to this is making sure to return comments on the comments of your post. Liking it won’t d. It needs to have return comments. This goes for most any social media.
Quick Business Tips1. Ever wonder how those photos are taken that looks like the main cookie hovers over the background ones? No, it’s not a photo app.
You simply place the cookie on some kind of small pedestal that sets in the middle of the display. Place your cookie of choice on that pedestal. Be very careful it is square on it so it doesn’t fall. Take the picture straight over it so the pedestal does not show. Ta-dah!
2. I’m a firm believer in organization, especially in the kitchen.
When I make cookie dough, I always make 18 batches, which with my recipe, makes about 36 dozen or 432 cookies! Yes, it’s a lot of work and takes me about 4 hours. But it’s so worth it to not constantly be making a mess to clean up.
Back to organization…
When I prepare to make them, I take foam cups or bowls and place the sugar, emulsions, and egg together from the start. I place these disposable cups (no dish washing for this) on a cookie sheet and place the sheet with most of them in the fridge until ready to use.
The egg needs to be room temp, so I keep out a few at a time. After the butter and cream cheese have whipped, I take the cup and dump it in. Easy peasy, no mess!
3. I’m a flour user when rolling out cookies. I can never get the waxed paper from curling up and creasing my dough, ugh!
Why waste the flour after cutting shapes? I take the leftover flour and place in a container with lid and pop it in the fridge til next time.
Mind you though, I do throw it away periodically as this flour has been sifted and can break down the integrity of the dough eventually. I trade it out every 4 times I cut.
I leave you with these words:
“Consistently seek all of life’s variety.”-Pepper Blair
Until next time, have a meaningful Thanksgiving!
Pepper Blair on Pinterest
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